We are a consulting agency dedicated to cultural narratives for brands and institutions.

A lawyer by training, Guillaume Leingre is an artist and art historian specialised in the 20th century. He has produced several radio programs for France Culture, lived in Kyoto as a resident at Villa Kujoyama, and received a grant from the Getty Research Institute, Los Angeles, to work on a book on artistic communities (Ed. Allia, 2025). He curated an exhibition of the artist and environmental activist Gustav Metzger at Galerie Michèle Didier (2019). He was a professor of art history and head of cultural partnerships at Institut Français de la Mode between 2019 and 2022. He is currently working towards a doctorate in art history on Kiki Kogelnik, with the support of Les Amis du Centre Pompidou (2024).

We

• empower brands helping them take on contemporary issues
• create forward-looking narratives and ad hoc approaches
• feed the art direction with historical depth
• source and highlight the brand heritage
• foster creative decisions through hivemind
• scout emblematic talents skilled in different practices
• connect our clients with artists and cultural agents
• enrich the brand experience through exhibits and events
• reinforce teams, directions and boards on cultural matters

For

Brands in the fashion, interior design, beauty, food & lifestyle industries in search of cultural anchorage. Institutions, private or public.